PFW SS13: WHAT CLUES IS HEDI SLIMANE GIVING US?

Posted by Bethan Holt, Fashion Junior at Large

You have to hand it to Yves Saint Laurent/ Saint Laurent, they're getting us thinking. Ahead of Hedi Slimane's first show next Monday at Paris fashion week, the brand has been slowly leaking images from SS13 advertising campaign before anyone has even seen the collection and way before any other label is revealing theirs. Not that the images really give anything away- the first three which have appeared since the beginning of September mostly show flashes of a tattooed, manly body. Very much the kind of body you might find hanging out on the beach in LA where Slimane is basing himself. Yesterday though, the first picture of an actual piece of clothing emerged via the brand's twitter (still YSL not SLP). It shows the same tattoo guy but this time he's accompanied by a lady in a loose-ish black dress with deep v-neck and a thin tie across the chest, revealing a flash of nipple. This is the world's first taste of the new look Saint Laurent- apart from a few sketches of the Resort collection which were apparently not authentic anyway. Alongside the campaign images, of which there are to be 15 by December, the Twitter feed has also revealed the new store concepts which look very shiny, stark and clean.

What do you think we can expect next Monday? And what about the campaign itself, effective to advertise a fashion brand with virtually no fashion?  A fine salute to Slimane's alternative occupation as a photographer? Or shall we jut shut up about the whole thing and wait and see?

THE CAMPAIGN

THE NEW STORES

Images via twitter.com/YSL and HighSnobiety.com