A natural part of the life cycle of an H&M collaboration is the furious eBaying which ensues the moment it goes on sale. And so it has been with the launch of Isabel Marant's collection today. I've just got back into the office having been out all day to discover that the current asking price on the tuxedo jacket (retail price £79.99) is up to £900. The fringed boots which are one of the star items of the range would have set back sharp elbowed shoppers £149.99 this morning but can now be snapped on up eBay for £400.
Just a thought but checking out the latest real deal Marant buys on Matches and Net-a-Porter shows that for £725 you could pick up a sleek pair of boots and still have change from the £900 you were going to spend on the blazer. Or perhaps get some Bekett's for £30 less than the collab boots on eBay. It's a fraught kind of fashion maths which would be ripe for some sort of physiological experiment. When there's this kind of shopping moment does our appetite for the "real" thing dull compared to the need for the limited edition piece?
GET THIS…
OR THIS…
AND GET THIS
OR THIS...
I don't get the hype and would always prefer to buy a non-colab-original piece than an extremely overpriced H&m-item. Not to mention queuing at six a clock in the morning, being limited to only 15 min. of shopping-time boxing with a bunch of other crazy fashion victims. Who does that??
ReplyDeleteI totally agree, this is crazy and so not worth it. It's really a shame that people exploit an artistic collaboration and buy everything they can purely to make themselves a profit when they probably don't even know who Isabel is.
ReplyDeleteI really wish that somehow the industry could filter this out and people who genuinely love the garments get to purchase them and have them sell out for THAT reason.
- @BeautyholicRomy
beautyholicromy.blogspot.com