THE BEST SLOGANS IN THE NEW MARC BY MARC JACOBS COLLECTION

Posted by Bethan Holt, Junior Fashion Editor at Large

Read all about the sparkling, energetically, brilliantly new Marc by Marc Jacobs in Alexander Fury's great piece about Katie Hillier and Luella Bartley's new vision for the brand. My favourite bit is the last few lines…

"They’re clothes to live in, for God’s sake. And when so many designers are creating clothes that seem like machines not for living, but for catwalking in (not even real walking, not in those shoes), Bartley and Hillier’s practical outlook is tantamount to a revolution. Which, incidentally, was one of the words printed onto those motocross-inspired garments.

Then again, so were “Be Nice” and “Bunny Hop”. So maybe we shouldn’t read into them too deeply. This collection wasn’t about intellectual claptrap, just clobber. Good clobber, too."

And here are a selection of those empoweringly meaningless slogans (all pics via style.com)…